was xero shoes on Shark tank

Was Xero Shoes on Shark Tank? A Behind-the-Scenes Look

Last Updated on August 29, 2023

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Was Xero Shoes on Shark Tank?

Short answer, yes. Xero Shoes was featured on Shark Tank in 2013.

Xero Shoes‘ Unforgettable Debut on Shark Tank

In 2013, Xero Shoes made an unforgettable appearance on the famous American TV show, Shark Tank.

Founders Steven Sashen and Lena Phoenix pitched their innovative minimalist shoe concept to the panel of business moguls, also known as the “sharks.”

In this article, we’ll explore their experience on Shark Tank, the outcomes, and how it shaped the company’s journey moving forward.

The Pitch: Introducing a Revolution in Footwear

Steven and Lena arrived on Shark Tank with a clear vision: to revolutionize the footwear industry by promoting natural movement and foot health.

They demonstrated the key features of their unique minimalist shoe design, such as the ultra-thin and flexible FeelTrue® rubber soles, and shared the inspiring story behind the brand’s inception.

Their passion for encouraging a healthier and more connected relationship between our feet and the ground beneath us struck a chord with the sharks and the audience alike.

A Shark’s Bite: The Offer

The founders’ energetic presentation and impressive sales figures caught the attention of the sharks, particularly Kevin O’Leary.

“Mr. Wonderful,” as he’s known, offered Xero Shoes $400,000 for a 50% stake in the company, a substantial investment that could potentially propel the brand to new heights.

A Bold Move: Turning Down the Offer

In a surprising turn of events, Steven and Lena decided to turn down the enticing offer from Kevin O’Leary.

This bold move was driven by their desire to maintain control over the company’s direction and stay true to their original vision.

Although walking away from such a significant investment was undoubtedly risky, the founders believed in the power of their product and were determined to succeed on their own terms.

Publicity and Exposure: The Shark Tank Effect

Despite not striking a deal with the sharks, Xero Shoes experienced an incredible surge in popularity after their appearance on the show.

The massive publicity generated by Shark Tank introduced the brand to a vast audience, driving interest and sales for their minimalist footwear.

The founders’ commitment to their vision and willingness to walk away from a tempting offer only served to enhance their brand’s authenticity in the eyes of the public.

Xero Shoes Today: Success Beyond Shark Tank

Turning down the Shark Tank deal may have been a gamble, but it certainly paid off for Xero Shoes.

The company has gone from strength to strength since their TV appearance, expanding their product range and reaching new markets worldwide.

Xero Shoes Popularity over time graph

With a loyal and growing community of fans, Xero Shoes has successfully established itself as a leader in the minimalist footwear space.

We even wrote an in-depth article called Are Xero Shoes Any Good? where we look at this popular brand more deeply.

Lessons Learned: Trusting Your Instincts

The story of Xero Shoes’ Shark Tank experience is a powerful reminder to trust your instincts and stay true to your vision. Steven and Lena’s decision to walk away from the deal, despite its potential benefits, demonstrated their unwavering belief in their product and the brand’s core values. This authenticity resonated with their customers and continues to drive the company’s success today.

Final Thoughts: A Shark Tank Journey Worth Remembering

Xero Shoes‘ appearance on Shark Tank may not have resulted in a deal, but it undeniably played a pivotal role in the company’s growth and success.

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